Brain Food for 2010
Brain Food for 2010
- December 26th, 2009
- Crandell's Corner
- 1 Comments
The holiday season is a wonderful time – family, good friends, great food and a time to rest and reflect on the year past and the one ahead. It also offers us a great time to read new and classic books. I call that food for the brain and catalysts for creativity. A friend called 2009 a ‘character building’ year. I think of it as ‘the year the transformation began’. Marketing is fundamentally transforming, sales & marketing alignment is on the C-suite’s agenda (finally), strategy formulation and operationalization is part of the CMO’s charter, and businesses around the world are embarking on a new cycle of innovation and growth. If we’re fortunate, we could be entering a renaissance.
I’d like to share with you what I’m reading. You might find one or two that become food for your brain and fuels your 2010 renaissance. Amazon links are included.
- “eMarketing Strategies for the Complex Sale” by Ardath Albee
- “Heavy Hitter Sales Psychology” by Steve W. Martin
- “The Mindful Leader” by Michael Carroll
- “Customer Experience Improvement Momentum” by Lynn Hunsaker (ebook)
- “The New Rules of Marketing & PR” by Robert Scoble (it’s a good re-read)
- “Inside of a Dog” by Alexandra Horowitz (because we’re adding to our ‘family’)
Enjoy and happy holidays.
Christine
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