Brain Food for 2010

• Christine
• December 26th, 2009
• Crandell's Corner
• 1 Comments

The holiday season is a wonderful time – family, good friends, great food and a time to rest and reflect on the year past and the one ahead.  It also offers us a great time to read new and classic books.  I call that food for the brain and catalysts for creativity.   A friend called 2009 a ‘character building’ year. I think of it as ‘the year the transformation began’.   Marketing is fundamentally transforming, sales & marketing alignment is on the C-suite’s agenda (finally), strategy formulation and operationalization is part of the CMO’s charter, and businesses around the world are embarking on a new cycle of innovation and growth.  If we’re fortunate, we could be entering a renaissance.

I’d like to share with you what I’m reading.  You might find one or two that become food for your brain and fuels your 2010 renaissance.  Amazon links are included.

• “eMarketing Strategies for the Complex Sale” by Ardath Albee  
  • https://www.amazon.com/eMarketing-Strategies-Complex-Ardath-Albee/dp/0071628649/ref=sr_1_1?ie=UTF8&s=books&qid=1261875706&sr=1-1
• “Heavy Hitter Sales Psychology” by Steve W. Martin 
  • https://www.amazon.com/Heavy-Hitter-Sales-Psychology-Penetrate/dp/0979796121/ref=sr_1_1?ie=UTF8&s=books&qid=1261875814&sr=1-1
• “The Mindful Leader” by Michael Carroll 
  • https://www.amazon.com/Mindful-Leader-Management-Mindfulness-Meditation/dp/1590306201/ref=sr_1_1?ie=UTF8&s=books&qid=1261875866&sr=1-1
• “Customer Experience Improvement Momentum” by Lynn Hunsaker (ebook)
  • https://www.amazon.com/Customer-Experience-Improvement-Momentum-ebook/dp/B0026L612C/ref=sr_1_3?ie=UTF8&s=books&qid=1261876033&sr=1-3
• “The New Rules of Marketing & PR” by Robert Scoble  (it’s a good re-read)
  • https://www.amazon.com/New-Rules-Marketing-PR-Releases/dp/0470547812/ref=sr_1_2?ie=UTF8&s=books&qid=1261876288&sr=1-2
• “Inside of a Dog” by Alexandra Horowitz (because we’re adding to our ‘family’)
  • https://www.amazon.com/Inside-Dog-What-Dogs-Smell/dp/1416583408/ref=sr_1_1?ie=UTF8&s=books&qid=1261876348&sr=1-1

Enjoy and happy holidays.

Christine